1.
Nursina T, Rosalina IF, Sari WP, Kholik A, Fatimah AN. EVENT MARKETING STRATEGY IN DEVELOPING THE BRAND IMAGE OF MIDEA ELECTRONICS THROUGH THE EVENT “MIDEA BUY WIN FLY 2.0”. IJIC [Internet]. 2025 Jun. 30 [cited 2026 Feb. 14];8(1):113-20. Available from: https://www.journal.jurnalpascauinkhas.com/index.php/IJIC/article/view/2360